On the heels of my post this past Wednesday, titled, "Buy it, Build it, or None of the Above?", where we looked at the New Residential Construction Figures vs. Existing Home Sales, and the results showed the clear winner as Existing Homes, we have a new spin with perfect timing
"Builders generally seem to agree that their stiffest competition is coming not from within their ranks but from the resale housing market and its foreclosed houses and from houses sold for less than their mortgages as short sales." Ironic, isn't it? This comes from a story on the Press-Enterprise site, and it leads us to the following question: For the Builders that are on the short end of the New Residential Construction figures, how can they get people to buy more New Homes and thus, generate more Building Permits, Housing Starts, and Housing Completions? To add some irony, the name of the story I quoted from above is titled, "Builders band together to showcase homes".
This very well-timed and aptly named article says that for the first time in memory, "home builders who historically compete for buyers are launching a joint promotion to draw consumers to their sales offices". These free seminars, presented by the Building Industry Association of Southern California and the Greater Sales and Marketing Council, range from topics such as interior design trends, energy efficiency and barbecuing techniques.
I think this is a great idea to strike up business for Builders and for New Construction (the purpose of the seminars is to show off homes and "whip up business").
"Ingenuity 101"...it's what keeps us going and growing in light of difficult Economic conditions. What do you think?
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TAGS: #Construction #ExistingHomes #homebuilders #resalehousing #California