The Unwritten Rules Of Internet Real Estate Websites

Hi Folks,
   Once in a while, there is information that I like to share with you, however, I like to try not to cross over the line of impartial (not by too much, at least) to "Sales Pitch". Today is one of those such days!

   As anyone in the Real Estate industry will tell you, with a few clicks of the mouse, you can have a seemingly infinite amount of resources to help you decide to buy or sell a property. Data on past sales, photos, floor plans, etc, can all be located on the Internet, and can speed up the entire process.

   However, "not all websites are created equal, and not every participant knows how to properly harness the opportunities offered by the Web", says David Bediz, principal of the Dwight and David Group, LLC of Coldwell Banker Dupont, in a story titled, "Real Estate in the Internet age", on the website, WashingtonBlade.com. Bediz points to some agents that are still relying on "blurry cell-phone-camera photographs to help them sell their listings". Bediz says that sellers need to monitor their listings for mistakes and to be more vigilant. As for the other side of the closing table, Bediz say that Buyers have a "responsibility to themselves to learn the differences in online information sources"

   When we talk about Real Estate data websites, quite often, Trulia and Zillow are quoted by major media outlets, but as Bediz says, "the truth is that most of their listings contain inaccuracies.", and he says that most notably, "Trulia and Zillow are notorious for posting listings as “Active” that have long since sold.", and says that they "rarely post listings at the moment they are listed. This prevents a serious homebuyer from learning about a new home listing quickly enough to act on it, especially in a situation where there could be multiple offers."

   Why do these "big fish" websites have these deficiencies?

   Bediz says that it, in a way, "it’s because of their sheer size", and adds that since they are nationwide sources of data, and "to collect data from every corner of the country, they cannot possibly rely on a direct connection to each online database (Multiple Listing Service, or MLS) for each area. This is especially true when some areas are served by several MLS’s, and also when many of these services charge upwards of tens of thousands of dollars for direct access to their services." The way they go about it, as Bediz describes, is that they rely on "relationships with the major brokerages that exist nationwide to feed information to them directly, and they also have built-in programs to scour the web for additional listing and sale data." For any properties listed by a smaller brokerage, those listings may never show up on these two major sites (since they wouldn't have a "direct method for feeding listing data to those websites").

   So how can a buyer ensure that they are seeing current (as well as accurate) listings, and how can a seller ensure their listings are seen everywhere (including Trulia and Zillow)?

   Bediz suggests that buyers should visit "REALTOR.com or, locally, HomesDatabase.com, which is the public side of the only MLS that serves Washington, D.C. and surrounding areas.". He also suggests checking out "Other individual and broker websites" (including his website, www.DwightandDavid.com), which he says has, "direct connections to the MLS". For Rent to Own Homes websites, such as our site (Lease2Buy.com and HomeRunHomes.com), there is no direct connection to Trulia and Zillow, however, we do Feed our listings to them, and they get picked up as for Sale, with the keywords of your descriptions absorbed within the listing on other major Nationwide Real Estate Data and Listing websites. This certainly boosts traffic to your Ad.

   Bediz suggests that you ask an agent that might list your home if "their brokerage has a direct feed to Trulia and Zillow.", and if the agent pays to "advertise on those sites, or pays to increase the visibility of their listings there.".

   What has your experience been with Trulia, Zillow, and other major Real Estate data websites?

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Have a Great Week, and Happy Rent-to-Owning !
Regards,
Rob Eisenstein
Rent to Own Homes and Real Estate Blog for HomeRun Homes: http://blogging.lease2buy.com
HomeRun Homes Websites: http://www.lease2buy.com and http://www.homerunhomes.com


TAGS: #RealEstateWebsite #Trulia #Zillow #MultipleListingService #MLS #brokerage #realtor #renttoown #listings #offers #pastsales #floorplans #homebuyer #feeds

What Are The Hottest Real Estate Internet Trends?

Hi Everyone,
   Glad you could make it back with us today.

   Today, I'd like to discuss some of the hottest Real Estate trends on the Internet. Some of them will be familiar to you, and some of them will be new ones that will surely become a part of the mainstream for Real Estate on the Web.

   The first "trend", if we can even call it that, since it has become super-mainstream, is Social Media, such as Facebook, Twitter, YouTube, etc. Earl Miller of 5Star Investment Group, feels, "that the hottest Internet real estate trends are social media", and says that, "Studies have shown that 90% of all buyers that are looking for a home will start their search on the Internet.", and that, "The old way of doing showings on properties with a Realtor are really fast becoming outdated. People want to see more of the property in a smaller amount of time before they actually drive out to see it." One of the many services that capitalizes on the soaring popularity of Social Media is "Tweetlister.com", which, "takes MLS listings and turns them into tweets, then allows agents/brokers to schedule them to tweet to selected Twitter account", as explained to us by Lloyd Chrein, an individual that is familiar with the service. There are numerous other utilities and services that piggy-back on Social Media, but that would encompass an entire Blog post by itself.

   Another hot trend is the Housing Search experience on the Internet. Paul Gleger, Director of Communications Office for HotPads.com, says that he is seeing a, "Particular emphasis on creating a granular and personalized housing search experience.", which he says is being done through, "interactive map technologies, neighborhood search filters, integrating the social graph into the search process, and there is an especially strong growth in mobile tools." Along the same theme, Sam Debord, a Managing Broker/Realtor with Coldwell Banker Danforth, says that one of the biggest Internet trends in Real Estate are, "tying in localized services to MLS listings.", and that, "Every web site has home listings with photos, but the more advanced real estate sites have a suite of features from multiple vendors/providers all on one page." Debord says that, "Users shouldn't have to click around to find these features, they're all on one page.", and he gives examples such as map search, area maps, Google street view, walk score, census data, school data, and pricing history. As Debord says, "Many different data sources, but no need to search around."

   Video Tutorials are also becoming increasingly more popular, and as Christine Schwalm, an Interior Designer that specializes in home staging for Realtors says, the videos she creates are, "Nothing fancy." Schwalm says that she shoots it, "with a flip camera and don't do much to edit the footage." She informs us that she does, "A one take video that lasts several minutes that follows the realtor around the space as he/she explains the property. Home buyers know that it is fairly easy to manipulate pictures, so the videos do a more accurate job of selling the property--and featuring the realtor."

   The final trend leans more toward the lending side of the industry, and Dave Galanter, President of freeMortgageFix.com calls it, "DIY Mortgage Modification". Galanter says this is a free online utility to assist homeowners in, "preparing a Mortgage Modification Application which complies with HAMP guidelines as well as individual lender's own programs. It works in a way that is very similar to Turbo Tax, with helpful hints and prompts.", and says that he is, "quite sure it is the best assistance for the DIY Mortgage Modification Applicant on the web."

   There are some exciting trends on the Internet for those of us in the Real Estate industry. I hope these have been helpful. I'm sure we missed a few and we'd love to hear about them from you.

Have a Great Day, and Happy Rent-to-Owning !
Regards,
Rob Eisenstein
HomeRun Homes Blog http://blogging.lease2buy.com
HomeRun Homes Website http://www.lease2buy.com


TAGS: #realestate #socialmedia

UPDATED: Top 5 Concerns When Selling a Home FSBO




For Sale By Owner (FSBO)

  Hi Folks,
   Happy mid-week to all of you. Just a few more days, and it will be my birthday (Halloween). Please don't ask how old I am, will be, or if my face is a permanent Halloween mask...I've been down that road before !

   Today, we will be taking a look at some of the best pieces of advice for people selling their home as a "For Sale By Owner" (FSBO). Based on a wide variety of discussions, we have rounded out 5 of the main topics of advice for "Fizbers": Legal Concerns, Preparation of the Home, Mechanics of the Sale, Addressing Security Concerns, and Marketing the Home.

   "If they simply refuse to list with a professional, they must know the facts and legal requirements", advises Wendy Hooper, a Realtor in Orange County California, who says that it is important to, "Download as much information from the State Dept of Real Estate as they can get their hands on and use the correct forms". Patrick E. Hudson, an attorney specializing in Commercial Real Estate Law, concurs, and adds that it is important to, "Know your State's disclosure laws to avoid litigation over the property condition".

   Preparing your home for sale is also quite important, as you can imagine. Tom Wright, who was a builder and home flipper for 30 years, advises that you need to clean up the home, rake the leaves, and clean up the lawn, in order to, "Make sure the first impression is a good one". Wendy Hooper suggests that you, "Stage the home like a new model home", and that you should visit some model homes for examples. Wright adds that on walk through days, you should, "bake some bread".

   Your game plan is almost as important as the sale itself, and these "Mechanics of Selling" the home are the keys to your success. Patrick E. Hudson suggests that you know what you are willing to pay a buyer's broker, and also, where you will go once you have a willing buyer. Along the same theme of pricing, Hooper suggests that you, "Visit the local "competition" and price the home accordingly. Homes priced correctly WILL sell".

   A huge part of the mechanics of selling your home FSBO is actually showing the home. Hooper tells us that you need to make sure the home, "is available to see with as little notice as possible", since, "Buyers are fickle and won't wait around until it's convenient for Sellers to let them inside. They'll move on and buy the home that was easiest for them to see according to their schedule". Tom Shipley, a homeowner/homebuyer, says that, "it makes prospective buyers very uncomfortable to tour a house in front of the owner.", and that you should, "ask a trusted friend or even hire someone else and make sure they go out of their way to mention they are not the owner.". The advantage to this is that, "people will spend more time looking at your house and imagining themselves living there.", but, "If you don't have somebody to help you, make sure you don't follow the buyers around.".

   As part of selling your home, you are opening your doors to complete strangers, and this could be an invitation to trouble, so addressing the security concerns is well-warranted. Lydia Player, a Realtor, says that, "A "For-Sale-By-Owner" sign is an invitation to strangers to wander through your home". Player cites many scams, where the visitor asks if you have a security system, one where they go to your bathroom and look for the prescription drugs, and one where they take photos for a "spouse who is out of town", with the photos helping them "case" the layout of your home.

   Player offers some tips to help minimize your risks:

1. Make all of your showing  by appointment only (get a name and number and call back to verify them).
2. Don't be home alone when a stranger visits.
3. Have visitors sign a guest book and ask to see identification, and put the information in a safe place.
4. Place all valuables out of sight, including prescription drugs.
5. Eliminate displays of personal information, such as which schools children attend.
6. Never leave a messages informing callers that you are not home. Don't let strangers know your schedule.
7. Request that visitors enter and exit through one door only. Have quick and easy access to all of your exits.
8. Never leave a stranger alone and watch everything they do while in your house.
9. Do not put information on flyers which would compromise security.

   Finally, in marketing your home, Hudson suggests that to increase exposure, "get the house listed on MLS, using a friend or paying a fee". Kenny Jahng, a small biz and web consultant, suggests that you, "Create a website with a virtual tour, tons of photos and contact form using the street name in the actual URL.". Additionally, if you are also looking to entertain a Rent to Own/Lease Option arrangement, you can list your home on our website (http://www.lease2buy.com/prospectivesellers.php).

   Hopefully, these tips will serve as a great help for you in selling your home "For Sale By Owner" (FSBO), and remember, there are tons of fantastic and hard-working Realtors and Agents out there, should you decide you do not want to do it alone. As always, we welcome your comments.

Have a Great Day, and Happy Rent-to-Owning !



UPDATED: Top 5 Blog post for 2010 (For more information, CLICK HERE)

Which Style of Home is the Easiest to Sell or Flip?

Good Morning,
   A happy Friday to all of our readers - whether you are reading this on our Blog, in your E-mail, or in your RSS Feed Reader !

   Regional differences in markets and in tastes are what makes the Real Estate market so intriguing. One question we often hear is, "Which Style of Home is the Easiest to Sell or Flip?", and the answer is, "It Depends".

   Jamie Goldberg, who works with Realtors and investors on updating their listings, says that the answer will vary by region and price point. Goldberg says that in San Diego, Craftsman homes are very popular in certain neighborhoods (North Park and Hillcrest), Contemporaries sell well on the coastline and downtown, while in San Francisco and other historic areas, Victorians are hugely popular.

   Real estate investor Clint Gordon states that in South Florida, a Cape Cod would linger on the market as an oddity, and that, "There is a reason certain styles of homes are prevalent in a region and most often, they are practical, functional reasons", and that investors should stick to the prevalent style in a community.

   Indeed, this is confusing, but it does answer the question: know your market. Research the area and know which style sells. If you are a Realtor and you need to sell a style of home that Gordon called an "oddity", then spruce up the interior and make sure the MLS shows plenty of the interior.

   Any questions or comments? We would love to hear from you.

Have a Great Weekend, and Happy Rent-to-Owning !

Valuable Real Estate and Construction Industry Associations

Hi Folks,
   Friday has come upon us quite fast this week. The sun is shining and it's cool out. Fall is here. Hooray !

   Today, I'd like to discuss the mortar that holds the Real Estate and Construction industries together, and that would be the industry associations. These groups and organizations allow the professionals from all sectors and niches of the Real Estate and Construction industry to mingle amongst each other in order to create better opportunities that drive the housing market.

   The first one that I would like to mention is the Building Trades Association (BTA), which is, as they describe on their website, "made up of thousands of companies involved in all phases of the building and construction industries". Additionally, they have an invaluable Contractor Directory, which can prove as vital to anyone in our industry. They charge a nominal fee for full access to their services and registration.

   Jessie Sidhu, a multi family investor and Real Estate Broker, names the Apartment Association as a very valuable resource, stating that, "They keep you informed of all latest rules, regulations, laws (local, state & federal) pertaining to landlords and renters", as well as, "provide insights into the industry/current trends along with local vendor resources and more".

   Raj Persaud, a Sales Agent and Business Development Manager for Manhattist Inc, cites the National Real Estate Investors Association (NREIA), Multiple Listing Service (MLS), and the Real Estate Board of New York (REBNY), as his most valuable industry associations.

   Persaud says that the NREIA is a, "very sophisticated association but you can tell that they do very real work which has very practical implications for the industry", and that he thinks that, "they are the most future-forward in fore-seeing approaching challenges and mobilizing investors and professionals to address them".

   For the MLS, Persaud says that, "to just be a part of this service is incredibly convenient and instantly enhances your company to marketing 2.0. They make a search for any property in NYC with open listings very easy and at your fingertips". In discussing the REBNY, Persaud says that is serves as the, "real backbone to the property market here in NYC. Their unity of professionals brings real hope to the industry and they are always promoting better standards, including energy efficiency in buildings across the state. This is the kind of force we all need".

   Have we missed any associations that are valuable to you? Please comment and let us know.

Have a Great Weekend, and Happy Rent-to-Owning !

Common Misconception: Realtors ARE Welcome !

Hi Everyone,

   We hope you had a great weekend, and welcome back.

   Today, we would like to address a very common misconception, and we would like to clarify this for all of those who have asked us about this. We receive countless E-mails from Realtors, real estate agents, real estate brokers, etc, with some wonderful comments about our website, but telling us that since they are Realtors, they cannot use our website. This is a huge misunderstanding on the part of these individuals and companies, and we would like to discuss this today, since this one fact is holding them back from finding buyers for their homes for sale (or homes for Rent to Own), and simultaneously, is taking away from extra responses that buyers on our website can have presented to them.

   We would like to put this right out into the open to all people in the Real Estate industry; We are not your competitors - we are your friends and your resource.

   We are here for buyers, sellers, investors, Realtors, and anyone who is selling a Rent to Own Home, Buying a Rent to Own Home, or is offering home-related services (appraisers, attorneys, Realtors, mortgage brokers, etc). I will admit that when we first started, we did rant against Realtors, basically, it was a "silly rookie mistake", and we realized that we are all here for one purpose - to help people buy or sell homes. So for our tiny mistake back about 8 years ago, we take full responsibility and we apologize.

   Now, we know that not all of your clients want to Rent to Own. Some of them would like to sell outright, and if they can, fantastic. However, should their listing sit dormant on the MLS and be in jeopardy of becoming an expired listing, this mean that the homeowner is not able to get out from under their payments, and a Rent to Own might be the solution to their problem. So, that is where we come in - and we reiterate - we are not your competition. Of course, we ask that you not contact any homeowners on our website and ask them to list with you as that would be a violation of the terms of our website (and of course, just plain unethical), but, if you are contacting them about buyers that you have, then by all means, make the connection with the homeowner, and identify yourself and your intentions.

   Occasionally, we receive E-mails from people asking if we send them listings, however, we have clearly defined in our terms and in our "About Us" section (http://www.lease2buy.com/rent-to-own-homes.php), namely, "We do not "send" you listings: All of the listings of Rent to Own homes, Rent to Own buyers, and home service providers are all listed on our website, and you can browse them for FREE !".

   So, to summarize, where the MLS is a listing of homes for sale, HomeRun Homes (Lease2Buy.com) is a listing of homes available for Rent to Own, homes wanted by Rent to Own, and Home Services available for homeowners and prospective homebuyers. This puts us in a unique position within our niche of the Real Estate Market, and not as a competitor with the MLS and Realtors.

   Hopefully, we have been able to answer your questions about who we are and why we can work together. Your focus is on transactions, listings, and deals, and our focus is on being a central meeting place for Rent to Own buyers and sellers, but we both share a common ground in providing customer service and helping people. Realtors definitely help people, and we would like to think we do, as well.

   Have a Great Week and Happy Rent-to-Owning !!!