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Showing posts with label comps. Show all posts
Showing posts with label comps. Show all posts

August 31, 2012

Pricing Your Home Off The Market

Hi Folks,
   I hope you've had a great week, thus far.

   If you've seen the Real Estate news from this week, we had some incredible news, with the National Association of Realtors (NAR) stating that "Pending home sales rose in July to the highest level in over two years and remain well above year-ago levels" (Up almost 2.5% from June 2012 to July 2012 and almost 2.5% from July 2011 to July 2012). With this fantastic news, we also heard from the Standard and Poors/Case-Shiller folks that Home prices are on the rise, showing, "positive annual growth rates for the first time since the summer of 2010", and also, this is the second consecutive month where "all 20 cities and both Composites recorded positive monthly gains."

   So if you're selling a home, where do you even begin to price it? Emotions usually dictate the offer price that a seller will choose, as opposed to solid, fact-based reasoning. HomeGain.com ran a survey earlier this year that uncovered the following: "76 percent of homeowners believe their home is worth more than the list price recommended by their real estate agent."

   "Homebuyers usually have a better grasp of current market value in the area where they're looking to buy than do sellers who own and live there", says Dian Hymer, a veteran real estate broker, author, and a nationally syndicated real estate columnist, in a recent story on the Inman News website. Hymer says that "Buyers look at a lot of new listings. They make offers, know what sells quickly and for how much, and what doesn't and why." HomeGain reported that "homebuyers still think sellers are overpricing their homes."

   Hymer says that if a home lacks features from recent sales comparables ("comps"), "it's time to subtract value". She reminds us that a home is worth "what a buyer will pay for it given current market conditions", which may conflict with your opinion on price or what you are hoping for. With a spot-on comment on this dance, Hymer says that "Relying on emotion rather than logic when selecting a list price can lead to disappointing results."

   As for timing, Hymer says that it's the "prime opportunity for selling a home" when it first hits the market, as there are buyers who wait for these new listings, and as she writes, these listings "receive the most showings and have the busiest open houses during the first couple of weeks they are on the market". With that rule in mind, that is the time to show off your home at an attractive list price, and she aptly says, "Listings that sell today are priced right for the market". Very simply, Buyers want to feel they are getting a good deal, and will not overpay in a market that is still dropping or struggling, and Hymer says that in areas of strong sales, "buyers may shy away from multiple-offer situations if they feel the recovery is fragile and that prices may slide further before stabilizing", thus, effectively, it seems they would step away from engaging in a bidding war.

   As most of you are aware, real estate agents and appraisers use "Comps", or sales of similar homes in your area, to help establish a price range for offering/selling your home. Hymer says that if your home does not have a feature of a specific Comp (i.e. a remodeled kitchen), value is subtracted from the value of your home, and if your home has a feature that a specific Comp does not have (i.e. an easily accessible, level backyard), value is added to your potential sales price.

   With that being said, we're all human, and emotions play a factor.

   As Hymer says, "It's difficult for sellers to step back and take an attitude of detached interest in their home", and adds that it's "essential to do so if you want to sell successfully in this market.". She suggests selecting a "list price that undercuts the competition to drive buyers" (and offers?), to your home. She also says that if Comps show prices moving up, you can take a "more aggressive stance on pricing". "But don't list too high", cautions Hymer, who says that it's better to "stay in the range shown by the comparables and expose the house to the market before accepting offers", since the market will drive up the price if it's warranted.

   As a final note, Hymer cautions us not to rely on rumors about home sale prices that circulate in the neighborhood, as they tend to get inflated when "passed from one person to another", and suggests that you, "Select your list price based on hard facts."

   What are your thoughts on this? Have you sold a home before? Have you overpriced it? Did you underprice it? We'd love to hear about your experience, good or bad.

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Happy Birthday to my son, who turned 6 today !

Have a Great Weekend, and Happy Rent-to-Owning !
Rob Eisenstein
Rent to Own Homes and Real Estate Blog for HomeRun Homes: http://blogging.lease2buy.com
HomeRun Homes Websites: http://www.lease2buy.com and http://www.homerunhomes.com

TAGS: #HomeSales #HomePrices #RealEstate #homebuyer #homeowner #salescomparables #Comps #Appraiser #NationalAssociationofRealtors #NAR

August 5, 2011

Short Sale Requirements For Sellers and Buyers

Hi Folks,

   My apologies for the late post, but I am recovering from a week filled with Strep throat and a high-fever. Thankfully, I have done a sizable amount of my homework upfront, and was able to get this out to you as quickly as humanly possible.

   A comprehensive discussion on the topic of short sales must straddle both sides of the transaction - both sellers and buyers. Today, we will look at some requirements of both sides of Short Sales.

   In a recent article by Greta Guest for the Detroit Free Press titled, "Shortsales, longwaits: Buyers and sellers find process frustrating", Guest says that what you need to qualify in terms of paperwork and forms can "vary by lender".

   The three things Guest says that a homeowner would need to qualify for a short sale (according to the Certified Distressed Property Expert website) are:

* To show Financial hardship: Prove that "there is a situation causing you to have trouble affording your mortgage."
* To show Monthly income shortfall: Prove to a lender that "you cannot afford, or soon will not be able to afford your mortgage."
* To show Insolvency: "The lender will want to see that you do not have significant liquid assets that would allow you to pay down your mortgage."

   Now, let's discuss what needs to be done for those buying a short-sale.

   Jan Green, a Realtor with RE/MAX Excalibur in Scottsdale, AZ, who has processed short sales both on the listing side and purchase side, says that she counsels the buyers about short sales first, and says, "make sure they are pre-qualified; and what their time frame for closing is; do they have a house to sell?".

   Joseph Lam, a Real Estate Broker and a short sale listing specialist with Keller Williams Realty in San Jose, CA, who has been guiding sellers and buyers to get the transaction thru (approved) by the short sale lender, says that "Like any buyer in today's market, the buyer needs to get pre-approved for a home loan first." Lam names one of the requirements as verification of the buyer's downpayment (bank statement, etc.).

   Robyn Love, an agent and an investor with IRCA, who has done short sales on her own and with another negotiation service, also concurs that the "Buyers need to have been qualified from a bank" along with a downpayment. Green, Lam, and Love all add that patience is golden. These deals can take time !

   On the patience factor, Love says that Short sales, "especially when first listed, take several months to be approved.", and when an offer comes, the bank, "may or may not take their offer if it is too low." Love also adds that sometimes "if the foreclosure is months away, the bank won't move fast.", but, "If it's around the corner, the approval is faster."

   Some tips for Buying a Short Sale:

   Love says that usually, the bank is looking to minimize their loss, so a "low ball offer with no low comps or repairs will most likely be rejected.". She also says that pictures of repairs and low comps "help the bank make a decision".

   Green advises that when purchasing a short sale, to "garner all information as to the likelihood of a short sale closing before even putting" a buyer in her car.

   Additionally, Green says that she also interviews the listing agent before showing a short sale, and she asks, "if he/she has collected financial data, hardship letter, has seller consulted an attorney and CPA, does the seller have a true hardship (they might just be "trying" a short sale). "...what is the listing agent's experience in short sales."

   In Summary, short sales are wild-cards for now, until real legislation actually sticks..and yes, "HAFA" (Home Affordable Foreclosure Alternatives), we are talking about you !!

   Comments? Questions? Venting? (Venting allowed within respectable limits)

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Have a Great Weekend, and Happy Rent-to-Owning !
Rob Eisenstein
HomeRun Homes Blog: http://blogging.lease2buy.com
HomeRun Homes Websites: http://www.lease2buy.com and http://www.homerunhomes.com

TAGS: #ShortSale #foreclosure #HAFA #hardship #insolvency #homeowner #prequalified #downpayment #comps